Enterprise marketing technology company Unified todayannounced it has purchased Facebook analytics platformPageLever.PageLever’s seven employees will join Unified full-time in the company’s San Francisco and New York offices. PageLever customers’ service will continue uninterrupted, and they can expect new social marketing solutions that combine the companies’ product sets in the near future.
Unified offers an all-in-one platform to help brands and agencies manage paid media campaigns across networks like Facebook, Twitter, YouTube, LinkedIn and StumbleUpon, from creative and planning stages to reporting and analytics. Unified also focuses on helping advertisers understand the earned media value that is generated by people taking social actions after being exposed to an ad.
PageLever started as a two-person Mountain View company formed out of Facebook page consulting company BrandGlue. It has taken seed funding from SV Angels and Start Fund in addition to Y Combinator. PageLever released its analytics tool in August 2011 and most recently updated its platform to include real-time engagement insights in November 2012.
Unified launched its “Social Operating Platform” a year ago. Its latest update included a new ad monitoring application, improved insights and a self-serve version of its app suite that helps companies amplify their messages by integrating social features.
The companies, both of which are Facebook Preferred Marketing Developers, now serve over 300 customers including some enterprises among the Global 2000 and leading advertising agencies.