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What a difference a millisecond can make. When it comes to browsing the web, every tiny moment counts — and the fewer moments that pass between a mouse click and a fully loaded page, the better.
Speed is a bit of an obsession for most web users. We fret over our Internet connections’ and mobile connections’ perceived slowness, and we go bananas for a faster web browser.
Given this better-faster mentality, the consequences for slow-loading pages can be dire for site owners; most users are willing to navigate away after waiting just three seconds, for example. And quite a few of these dissatisfied users will tell others about the experience.
What’s more, our entire perception of how fast or slow a page loads is a bit skewed. While we’re waiting for a site to materialize in a browser tab, pages seem to load about 15% slower than they actually do load. The perception gap increases to 35% once we’re away from a computer.
But for the precious milliseconds site owners can shave off page load times, they can see huge returns. For example, Amazon.com increased its revenue by 1% for every 100 milliseconds of load time improvement. And Aol said its users in the top 10% of site speed viewed around 50% more pages than visitors in the bottom 10%.
Site optimization firm Strangeloop has provided us with a slew of graphically organized stats on just how long pages take to load, why they take as long as they do, and just how long the average Joe or Jane is willing to wait around for your site.
Check out the infographic below (click to see it at full size), and in the comments, let us know about your experiences with site speed.
And site owners, if you’re worried about speed, do a quick pulse-check with Google’s free and easy page speed tool, Page Speed Online.
